Search - the chicken or the egg?The Hidden Benefits of Display Advertising
Millward Brown Dynamic Logic
To view The Hidden Impact of Display Advertising - a Powerpoint presentation of research from Starwood Hotels, Yahoo! and Millward Brown referred to in this paper - click here.
It has been one hell of a year for the digital business in Asia and display and search advertising have much to gloat about at a time when brand marketing mixes are undergoing sweeping changes.
Digital advertising has opened up new and interesting opportunities across all industries and, consequently its importance to...