Sealy Blue brand upgrade campaign

Sealy is a world-renowned mattress brand that was established 141 years ago and entered China in 2008.

Case details

Brand: Sealy

Brand owner: Sealy

Main agency: JUST AD

Market: Mainland China, Hong Kong, Macau, Taiwan

Industry: Home Furnishing

Media channels:

Budget: 10-12 million

Case Summary

Sealy is a world mattress brand with a long history of 141 years. It has entered the Chinese market in 2008 and has been deeply rooted for 14 years. However, Chinese consumers have a weak brand awareness of Sealy mattresses. Sealy hopes to complete a brand upgrade in 2022. Subsequently, with the help of visual elements and artistic symbols, the in-depth presentation and upgrade of...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands