Seagram Company Ltd.: Is It Hidden Or Refreshingly Obvious? campaign

While interest in the phenomenon of subliminal advertising, in one form or another, dated back to the late 1800s and early 1900s, writer Michael Jenkinson, in an online article taken from Alberta Report/Western Report, said that the "first reported instance of the phenomenon [subliminal advertising being used] occurred in 1957 when New Jersey movie theatre owner Jim Vacary announced he had discovered a way to boost sales at his theatre's concession stand by flashing the words 'drink Coke' and 'eat popcorn' on the movie screen during the picture.

Seagram Company Ltd.: Is It Hidden Or Refreshingly Obvious? campaign

Daryl F. Mallett

Overview

While interest in the phenomenon of subliminal advertising, in one form or another, dated back to the late 1800s and early 1900s, writer Michael Jenkinson, in...