Seafish - 'Accentuate the Positive'

Campaign to promote fish and the fishing industry, for `Seafish' (The Sea Fish Industry Authority), 2000.
Agency: Marr Associates LtdAuthors: Colin Marr and Irene Brownless

Seafish 'Accentuate The Positive'

Background

In December 1999 Marr Associates was appointed to provide an advertising campaign, to promote the generic product fish to consumers throughout...