Scruffs Hard Wear

The paper shows how a unique and somewhat controversial advertising idea lead to a communications to launch a new workwear brand to an audience of young males working in the construction industry.
Agency: Cheetham Bell JWTAuthors: Adam Fothergill

Scruffs Hard Wear

INTRODUCTION

This paper shows how a unique and somewhat controversial advertising idea lead to a communications strategy that sparked consumer interest, building both brand and category awareness....