ScottishPower - Energising The Energy People

Building a brand in the energy sector is not an easy business. Gas and electricity are true commodities, and people aren’t very interested in them, except when they go wrong.
Agency: The BridgeAuthor: Alan Clarke

ScottishPower – Energising the Energy People

INTRODUCTION

In 2003 The Bridge and ScottishPower entered an IPA Advertising Effectiveness paper identifying that, to ensure the future prosperity of the latter's UK customer...