Scottish Tourist Board

Ruth Lees

The role of advertising was to project Scotland 'the brand' in the most favourable and motivating light, and to create goodwill and commitment to the country.

Destinations and locations
United Kingdom

Agency: 1576 Advertising, Feather Brooksbank

Authors: Ruth Lees

'And Now for the Weather...'

Exceeding Expectations in a Difficult Environment

The Overall Argument

This paper will demonstrate that in a particularly difficult and challenging economic and physical...

Learn more Get a demo