Scottish Tourist Board

The role of advertising was to project Scotland 'the brand' in the most favourable and motivating light, and to create goodwill and commitment to the country.
Agency: 1576 Advertising, Feather BrooksbankAuthors: Ruth Lees

'And Now for the Weather...'

Exceeding Expectations in a Difficult Environment

The Overall Argument

This paper will demonstrate that in a particularly difficult and challenging economic and physical...