Scottish Quality Beef and Lamb Association

Phil Adams

The pitch brief set three main objectives for the advertising - to generate awareness and understanding of the Scottish Selected Scotch label and to sustain the goodwill of the Scottish meat industry.
Agency: The Leith AgencyAuthors: Phil Adams
Scottish Quality Beef and Lamb Association: Making a Mark

PREFACE

'I'm not a butcher. I'm a meat technician.'Gary Evans, Pinewood Studios, July 199% Gary Evans is the Liverpudlian who ensured that all meat cuts and meat displays featured in our Specially Selected Scotch Beef/ Lamb commercials were perfect.

As well as having us all in fits of laughter , he also talked with passion about the artistry and finesse required to handle meat properly. 

INTRODUCTION

The Leith Agency pitched for the Specially Selected Scotch Beef /...

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