Scottish Quality Beef and Lamb Association

The pitch brief set three main objectives for the advertising - to generate awareness and understanding of the Scottish Selected Scotch label and to sustain the goodwill of the Scottish meat industry.
Agency: The Leith AgencyAuthors: Phil Adams
Scottish Quality Beef and Lamb Association: Making a Mark

PREFACE

'I'm not a butcher. I'm a meat technician.'Gary Evans, Pinewood Studios, July 199%Gary Evans is the Liverpudlian who ensured that all meat cuts and...