Scottish Power: Cross Media Customer Welcome
INC DIRECT AND ECLIPSE GB
CLIENT • Scottish Power
THE TEAM • Andy Bailey, Mark Carmichael.Andy Bacon, Marc Boelaers, Kelly Goddard, Wes Dowding, Roz Rae, Alison Cummings, AnneMarie Schoppers. Other contributor: Scottish Power.
WHAT IS WONDERFUL ABOUT THIS WORK? • By deploying intelligent use of customer data coupled with targeted messaging we've significantly increased ROI and reduced churn. All targets exceeded, especially when PURL was used: 39% reduction in attrition, 81 % reduction in cancellations, 59% email open rates (64% click through).
OBJECTIVES• Reduce customer attrition during the...