Scottish Power - Battling on the doorstep

An innovative approach to advertising helped ScottishPower reduce customer losses in the face of considerable competitive attack, as the effects of deregulation worked through the market.
Agency: The BridgeAuthors: Craig Taylor, Lynsey Nisbet and Alan Clarke

scottishPower

Battling on the doorstep: How advertising helped ScottishPower retain customers

OUTLINE

This paper will show how advertising helped address a critical business issue in a low...