Scottish Office

There are 21 public service bodies in Scotland ranging from the regional water boards to the Scottish Tourist Board and various NHS trusts.
Agency: Barkers Authors: Chris Wallace

Democratising Scotland

THE PROBLEM

There are 21 public service bodies in Scotland ranging from the regional water boards to the Scottish Tourist Board to the various NHS trusts. In total there are over 3600 places on the boards of such bodies with appointment to them open to anyone with the necessary relevant experience and background to make a contribution to their running.

At least, that's the theory. By April 1998 board recruitment for Scotland's public bodies was becoming problematic. Women and ethnic groups were under-represented across the spectrum of board appointments, while...

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