Scottish Mutual - Bleeding edge without the blood

Scottish Mutual developed a brand campaign incorporating a likeable brand icon, a humorous tone and an eye opening approach, backed up by traditional direct marketing.
Agency: 1576 AdvertisingAuthor: Mark Gorman

Scottish Mutual

Bleeding edge without the blood

THE STARTING POINT

As a result of its purchase by Abbey National plc, Scottish Mutual demutualised in 1992 and since then has been one of the UK's fastest growing...

Not a subscriber?

Schedule your live demo with our team today