Scottish Executive - Life after death: the difficult business of signing people up to organ donation

Giles Moffatt, Dr Stephen Tagg and Gillian Govan

This Gold Award-winning paper discusses the two-year campaign by the Scottish Executive to persuade people to sign up to the Organ Donor register.
Agency: The Union Advertising AgencyAuthors: Giles Moffatt, Dr Stephen Tagg and Gillian Govan

Scottish Executive – Life after death: the difficult business of signing people up to organ donation

CONTEXT

This paper is about the difficult business of signing volunteers up to the UK's Organ Donor Register.

Around 8000 people in the UK need a transplant of some sort in the near future. Their lives depend upon it. Without donors, it won't happen.

Unfortunately, to become a donor, you have to die.

Which explains perhaps why people have a mental block when it comes to signing up....

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