Scottish Executive - Life after death: the difficult business of signing people up to organ donation

This Gold Award-winning paper discusses the two-year campaign by the Scottish Executive to persuade people to sign up to the Organ Donor register.
Agency: The Union Advertising AgencyAuthors: Giles Moffatt, Dr Stephen Tagg and Gillian Govan

Scottish Executive – Life after death: the difficult business of signing people up to organ donation

CONTEXT

This paper is about the difficult business of signing...

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