Agency: Leith Agency | Authors: David Amers, Claire Wood and Richard Marsham |
Scottish Executive – Drug dealers don't care. But we do
INTRODUCTION
Drugs misuse damages lives and communities. This is the story of how the Scottish Executive tackled the drug problem in a radical way. Rather than focus attention solely on drug users and potential users, it targeted the perpetrators of the problem – the dealers themselves.
The “Drug Dealers Don't Care” campaign was the product of an innovative research approach that delved deep to uncover not people's favourite creative concepts, but the most motivatingcreative concepts....