Scottish Courage – Foster's Lager

Campaign in 1998/1999 by M & C Saatchi for Foster's lager. Objective to revitalise brand and ads.
Agency: M & C SaatchiAuthor: Dave Cobban

Breaking Free From the Past: Foster's 'Honorary Australians' Campaign

 

INTRODUCTION

It's your basic advertising agency nightmare.

In the course of the 80s Foster's produced a grand total of 44 commercials featuring...