Scottish and Southern Energy (SSE)
Sheryl Newsome – Senior Art Director Olivia Jones – Senior Copywriter Ailsa Jones – Senior Copywriter Dave Mullen – Creative Director Julie Dunn – Senior Account Manager Jim Kelly – Board Account Director Graham Robb – Head of Studio
WHAT IS WONDERFUL...?
Unable to compete on price, SSE broke the cycle of price fixation by demonstrating their added value and locked customers in for the longer term. Of the 371,532 mailed, nearly half responded (44%), beating the previous control by 38.8%. The value of those...