Scottish and Southern Energy (SSE)

In order to retain customers that were being targeted by competitors, Scottish and Southern Energy offered them a choice of rewards as an entry point into its main loyalty scheme.

Scottish and Southern Energy (SSE)

Story UK

THE TEAM

Sheryl Newsome – Senior Art Director Olivia Jones – Senior Copywriter Ailsa Jones – Senior Copywriter Dave Mullen – Creative Director Julie Dunn – Senior Account Manager Jim Kelly – Board Account Director Graham Robb – Head of Studio

WHAT IS WONDERFUL...?

Unable to compete on price, SSE broke the cycle of price fixation by demonstrating their added value and locked customers in for the longer term. Of the 371,532 mailed, nearly half responded (44%), beating the previous control by 38.8%. The value of those...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands