Scottish & Newcastle Heineken: Get some Australian in you

This DM campaign for Foster's aimed to reduce the lager brand's reliance on discounting. It targeted 18-24 year old men living at home with their parents, with a relatively high disposable income.

Scottish & Newcastle Heineken: Get some Australian in you



"Clever insight drew out a new audience. It was beautifully crafted in multimedia channels and yielded impressive results."

Heather Westgate, TDA


Frazer Howard

Jimmy Thompson

Tim Waltho

Ben Matthews

Stuart Morris

Rachel Jones

Matthew Fitzsimons

Andrew Stratton

Alan Everett

Phil Moore


M&C Saatchi – Advertising

Unitech – Web hosting

W8 Data – Data Processing

CLIENT • Scottish & Newcastle/Heineken

WHAT IS WONDERFUL ABOUT THIS WORK?• We aimed to reduce Foster's reliance on discounting and offers, using their...

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