Scotiabank

1999-2000 campaign for Scotiabank, hitherto the lowest spender among the `big six'. Need to build a brand personality (a more `human face') and re-establish links with consumers.

winner: services financial silver

Scotiabank

Executive Summary

Perhaps no industry that has seen more dramatic change in the past several decades than financial services. Banks, once seen as a respected, integral part of the community, with personal...