Scotiabank SCENE

This case study explains how Scotiabank, a Canadian bank, used a cinema loyalty scheme to attract younger customers.

Scotiabank SCENE

Bensimon Byrne

Situation analysis

Overall assessment

Launched in 2007 as a co-venture with Cineplex, the SCENE program is the first – and only – movie loyalty rewards program in the Canadian market. The Scotiabank SCENE debit and VISA cards allow consumers to earn points on everyday purchas

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