Scotiabank - You're richer than you think

After strengthening relationships and loyalty with existing customers, in 2004, Canada based Scotiabank launched a campaign to attract new customers.
Agency: Bensimon-Byrne

Scotiabank – You're richer than you think

Winner: Services Financial - SilverBest Integrated - Silver

EXECUTIVE SUMMARY

Business Results Period (Consecutive Months): October 2004–March 2006

Start of Advertising/Communication Effort: October...

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