Scotch-Brite High Performance Cloth: Wiping the Floor with Strategy

This case charts how Scotch-Brite (from 3M) leveraged itself from its traditional ground of the kitchen sink and into dominating the fastest growing category in household cleaning.

Scotch-Brite High Performance Cloth

Wiping the Floor with Strategy

EXECUTIVE SUMMARY

This paper presents a story from a category that seems at odds with the glamour of award ceremonies!

It charts the journey of Scotch-Brite (from 3M) leveraging itself from...