Scoring, segmenting and characterizing telecom customers on the basis of attitudinal loyalty

This paper begins by estimating a composite measure (index) of attitudinal loyalty for customers of a major telecom supplier's ISP services.

Scoring, Segmenting And Characterizing Telecom Customers On The Basis Of Attitudinal Loyalty

A new approach

Joseph RetzerandPaul Pacholski Maritz Research

Modelling Approach

When modelling attitudinal loyalty, researchers typically suggest multiple measures that...