Scoot - trade advertising disguised as consumer

Campaign in 1999 by BMP for Scoot. Objective: make advertisers aware of Scoot and what it could do for them, also drive usage among consumers.
Agency: BMPAuthor: Alex Whelan

Scoot: How Trade Advertising Was Disguised as Consumer Advertising

New Broadcast Campaign

'I don't know who you are.

I don't know your company.

I don't know your company's products.

I don't know what your company stands for.

I...