Science Museum - More than just a big screen

Campaign in 1999 by CDP to launch the BFI London IMAX cinema. Media: posters, transport posters, leaflets and flyers, Evening Standard, education packs for schools.
Agency: CDPAuthor: Glyn Allanson

The BFI London IMAX Cinema

'More Than Just A Big Screen'

SUMMARY

This paper intends to demonstrate how the planning department at CDP inspired a stunning and effective creative campaign for the launch of the BFI London IMAX Cinema and then through research highlighted and corrected its faults and reassured a cautious but encouraging client of its communication efficacy.

INTRODUCTION

Founded by Royal Charter in 1933, the British Film Institute (BFI) is an educational organisation dedicated to promoting greater understanding and appreciation of, and access to film and movingimage culture in the UK. On...

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