Agency: CDP | Author: Glyn Allanson |
The BFI London IMAX Cinema
'More Than Just A Big Screen'
SUMMARY
This paper intends to demonstrate how the planning department at CDP inspired a stunning and effective creative campaign for the launch of the BFI London IMAX Cinema and then through research highlighted and corrected its faults and reassured a cautious but encouraging client of its communication efficacy.
INTRODUCTION
Founded by Royal Charter in 1933, the British Film Institute (BFI) is an educational organisation dedicated to promoting greater understanding and appreciation of, and access to film and movingimage culture in the UK. On...