Science Museum - More than just a big screen

Glyn Allanson

Campaign in 1999 by CDP to launch the BFI London IMAX cinema. Media: posters, transport posters, leaflets and flyers, Evening Standard, education packs for schools.
Agency: CDPAuthor: Glyn Allanson

The BFI London IMAX Cinema

'More Than Just A Big Screen'

SUMMARY

This paper intends to demonstrate how the planning department at CDP inspired a stunning and effective creative campaign for the launch of the BFI London...

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