Sci Fi Channel - tin man mini-series

A launch campaign (2007) for a TV mini-series, Tin Man (2007), on the Sci-Fi channel. Objectives: to increase awareness among users and non-users of the channel, attract new viewers, and appeal to both men and women.

Sci Fi Channel Tin Man Mini-Series

BUSINESS SITUATION AND CAMPAIGN OBJECTIVES

Every winter since 1998, the Sci Fi Channel premieres a new mini-series, such as Stephen Spielberg's Taken. Tin Man, the 2007 mini-series, was created as a re-imagination of The...

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