Sci Fi Channel - tin man mini-series

A launch campaign (2007) for a TV mini-series, Tin Man (2007), on the Sci-Fi channel. Objectives: to increase awareness among users and non-users of the channel, attract new viewers, and appeal to both men and women.

Sci Fi Channel Tin Man Mini-Series


Every winter since 1998, the Sci Fi Channel premieres a new mini-series, such as Stephen Spielberg's Taken. Tin Man, the 2007 mini-series, was created as a re-imagination of The Wonderful Wizard of Oz, offering viewers a familiar story with a modern twist. The goal of the Tin Man marketing campaign was to successfully launch the series to achieve ratings success for both the event itself as well as the network overall. The objectives were to 1) create awareness of the series among both viewers of the Sci Fi Channel...

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