Schroders: Beyond Profit

Global asset management company Schroders encouraged investors in Singapore to consider sustainable investments through a multichannel campaign, and positioned itself as a major player in the field.

Campaign details

Brand: SchrodersBrand owner: SchrodersEntrant company: Schroder Investment Management (Singapore) Ltd  - SingaporeIdea creation: Ptarmigan Media SingaporeMarket: AsiaSector: Financial servicesMedia channels: Outdoor, out-of-home, Programmatic display, Social media, Search marketing, Websites & microsites, Content marketing, Newspapers, Mobile & apps Budget: Up to 500k

Executive summary

Schroders, a global investment manager, believes that sustainability is about making a positive impact on people and the planet. By promoting sustainable investments in causes and like-minded companies, Schroders strives to champion change for the community, businesses and the environment....

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