School of Marketing: Mentoring Gen Z programme

The School of Marketing, an institute for apprenticeships, launched a campaign in the UK to provide a route for young people to gain employment, skills, guidance, mentorship, and peer-level support, and to influence the way organisations assess and recruit diverse talent.

Executive Summary

School of Marketing launched a 'pro bono' mentoring programme with support from the DM Trust, to help young people aged 18 to 28, called Mentoring Gen Z.

The objective was to "fight back" amid an environment of the highest youth unemployment...

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