Scholl Flight Socks

This is a study of a fully integrated campaign to launch Scholl Flight Socks to combat the risk of developing deep vein thrombosis among long haul passengers.
Agency: McCannErickson (Manchester)Author: Not credited

Area Awards 2001 Bronze

Scholl Flight Socks

The integrated campaign that made for a smooth takeoff

 

Introduction

When the media went into their feeding frenzy on the link between longhaul flying and the...