Schick-Wilkinson Sword: Shaving Made Simple campaign

Ed Dinger

For many years Schick-Wilkinson Sword was a distant second to Gillette Company in all categories of the global market for shaving products, but in the late 1990s Schick recognized an opening in the women's grooming category.

Schick-Wilkinson Sword: Shaving Made Simple campaign

Ed Dinger

OVERVIEW

For many years Schick-Wilkinson Sword was a distant second to Gillette Company in all categories of the global market for shaving products, but in the late 1990s Schick recognized an...

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