Bikini maintenance for women is like Fight Club for men: the first rule is you don't talk about it. Schick wanted to find a way to make women comfortable so they'd talk about TrimStyle to everyone and anyone, and in doing so, compete with Gillette's massive media voice.
Schick – Making A Private Buzz Public
JWT, New York
Making a Private Buzz Public
It's Why Oprah Says “Vajayjay” Instead of Vagina.
When it comes to bikini maintenance women speak in code, ranging from polite and vague to irreverent and humorous. This...