Scandinavian Airlines System: Respondents sent flying to web by creative DM
Category: Travel & Hospitality/Transportation
Country where program ran: Denmark
Date program started/ended: March–May 2009
Product Description: EuroBonus is Scandinavian Airline System’s loyalty & frequent flyer program. As members start accumulating points on their flights, these points can be redeemed for hotel stays, car rentals and experiences. Members frequently receive special promotions offers enabling them to earn extra points when flying SAS or partners.
Advertiser/Client Name: Scandinavian Airlines System
Media Channels: Direct Mail
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