Scandinavian Airlines Denmark: SAS - The Travel Day

Scandinavian Airlines wanted to promote its Economy Extra class to business travelers in its EuroBonus rewards program.

Scandinavian Airlines Denmark: SAS - The Travel Day



Category: Travel & Hospitality/TransportationCountry where program ran: DenmarkDate program started/ended: 20th May 2008 - 31st October 2008

Product Description: Earning of EuroBonus points by flying with SAS and partners throughout a given campaign period. Economy Extra - the ticket class with a price range that lies between Business and Economy.

Advertiser/Client Name: Scandinavian Airlines Denmark A/SMedia Channels: Direct MailEmailWeb Development


Marketplace Challenge:

Many SAS travelers don't use Economy Extra - the ticket category with a price range...

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