S.C. Johnson & Son, Inc.: Scrubbing Bubbles campaign

A campaign that starred animated characters called the Scrubbing Bubbles established a brand identity for Dow Bathroom Cleaner with Scrubbing Bubbles and visually reinforced the message that the product could help consumers clean household surfaces without scouring.

S.C. Johnson & Son, Inc.: Scrubbing Bubbles campaign

Susan Risland

Overview

A campaign that starred animated characters called the Scrubbing Bubbles established a brand identity for Dow Bathroom Cleaner with Scrubbing Bubbles and visually reinforced...