Campaign details
Brand: SBI Life InsuranceBrand owner: State Bank of IndiaEntrant company: MullenLowe Lintas Group - IndiaIdea creation: Mullen Lintas MumbaiMarket: AsiaSector: Financial servicesMedia channels: Public relations, Online video, Social media, Radio & audio, Word of mouth, Influencers, KOLsBudget: 1 - 3 millionCampaign video
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