Say what you mean, mean what you say - an ethnographic approach to male and female conversations

The fact that people use language in quite different ways and to mean different things has been discussed over the past 500 years or more, across several disciplines, including philosophy, psychology, sociology and linguistics.
  

Say what you mean, mean what you say – an ethnographic approach to male and female conversations

Robin CroftUniversity of Glamorgan

Clive BoddyMiddlesex University

Corinne PentucciFluentintuition

INTRODUCTION

What do people mean when they talk about products, services or brands? Historically, of course, market researchers have worked on the basis that people say what they mean. But can we really be so confident? In Lewis Carroll's Through the Looking Glass, Humpty Dumpty lectures Alice on this point: 'When Iuse a word ... it means just what I choose it to...

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