Savlon: The Making of a Hygiene Superbrand

Nirav Parekh, Ramana Charan

Savlon, an FMCG brand, increased sales and brand recall of its products during the COVID-19 pandemic by building consumers' confidence in its products and safety over fear-mongering tactics.

Campaign details

Brand: Savlon Brand owner: ITC Entrant company: ITC LimitedIdea creation: Ogilvy Mumbai Market: India Sector: Bath toiletries, soaps Media channels: Print - general, Websites & microsites, Online video, Social media, Public relations Budget:1 -...

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