Savlon: Surface disinfectant – Putting the fun in disinfection

In India, personal hygiene brand Savlon grew sales while putting the fun back into family chores with an impactful campaign for its new Surface Disinfectant.

Campaign details

Brand: SavlonBrand owner: ITCEntrant company: Ogilvy - IndiaIdea creation: Ogilvy MumbaiMarket: AsiaSector: Household & domesticMedia channels: Social media, Newspapers, Websites & microsites, Content marketingBudget: 1 - 3 million


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