Campaign details
Brand: SavlonBrand owner: ITCEntrant company: Ogilvy - IndiaIdea creation: Ogilvy MumbaiMarket: AsiaSector: Household & domesticMedia channels: Social media, Newspapers, Websites & microsites, Content marketingBudget: 1 - 3 million
Executive summary
Back in March 2020, personal hygiene and surface hygiene concerns were at an all-time high in Indian households. Personal hygiene habits were being adopted quickly, but surface disinfection as a habit and a ritual was not yet as commonplace as it became a year later. At the same time, personal hygiene brand Savlon...