Savlon: Surface disinfectant – Putting the fun in disinfection

Ramana Charan, Nirav Parekh

In India, personal hygiene brand Savlon grew sales while putting the fun back into family chores with an impactful campaign for its new Surface Disinfectant.

Campaign details

Brand: SavlonBrand owner: ITCEntrant company: Ogilvy - IndiaIdea creation: Ogilvy MumbaiMarket: AsiaSector: Household & domesticMedia channels: Social media, Newspapers, Websites & microsites, Content marketingBudget: 1 - 3 million

Executive...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands