Savlon: Surface disinfectant – Putting the fun in disinfection

In India, personal hygiene brand Savlon grew sales while putting the fun back into family chores with an impactful campaign for its new Surface Disinfectant.

Campaign details

Brand: SavlonBrand owner: ITCEntrant company: Ogilvy - IndiaIdea creation: Ogilvy MumbaiMarket: AsiaSector: Household & domesticMedia channels: Social media, Newspapers, Websites & microsites, Content marketingBudget: 1 - 3 million

Executive summary

Back in March 2020, personal hygiene and surface hygiene concerns were at an all-time high in Indian households. Personal hygiene habits were being adopted quickly, but surface disinfection as a habit and a ritual was not yet as commonplace as it became a year later. At the same time, personal hygiene brand Savlon...

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