Savlon: Surface Disinfectant – Anybody Can Disinfect

Savlon, an FMCG brand, increased sales of its new surface disinfectant spray during the COVID-19 pandemic in India by championing its product’s ease of use and ability to lighten the household work of Indian women.

Campaign details

Brand: Savlon Brand owner: ITC Entrant company: ITC LimitedIdea creation: Ogilvy Mumbai Market: India Sector: Cleaners & detergents Media channels: Print - general, Websites & microsites, Social mediaBudget: 1 - 3 million

Executive summary


Not a subscriber?

Schedule your live demo with our team today