Savlon: Surface Disinfectant – Anybody Can Disinfect
Nirav Parekh, Ramana Charan
Savlon, an FMCG brand, increased sales of its new surface disinfectant spray during the COVID-19 pandemic in India by championing its product’s ease of use and ability to lighten the household work of Indian women.
Campaign details
Brand: Savlon Brand owner: ITC Entrant company: ITC LimitedIdea creation: Ogilvy Mumbai Market: India Sector: Cleaners & detergents Media channels: Print - general, Websites & microsites, Social mediaBudget: 1 - 3 million
Executive summary
At...
