Savlon: Going ‘topical’ on protection

Savlon, an antibacterial products brand, launched a campaign during the COVID-19 lockdown in India to compete against frequent new product launches from big and small players.

Campaign details

Brand: SavlonBrand owner: ITCEntrant company: Ogilvy India, MumbaiMarket: IndiaSector: Bath toiletries, soapsMedia channels: Newspapers, Public relations, Social media, Television, Websites & micrositesBudget: Over 20 million

Executive summary...