Savlon: Artist – No Hand Unwashed

Ramana Charan, Nirav Parekh

Personal hygiene brand Savlon fought lockdown fatigue in India with a socially conscious and attention-grabbing campaign that reversed the decline in attentive hygiene habits and boosted handwash sales.

Campaign details

Brand: SavlonBrand owner: ITCEntrant company: Ogilvy - IndiaIdea creation: Ogilvy MumbaiMarket: AsiaSector: Pharma & healthcareMedia channels: Print - general, Unspecified, Social media, Online videoBudget: 500k - 1 million

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