Savlon: Artist – No Hand Unwashed

Personal hygiene brand Savlon fought lockdown fatigue in India with a socially conscious and attention-grabbing campaign that reversed the decline in attentive hygiene habits and boosted handwash sales.

Campaign details

Brand: SavlonBrand owner: ITCEntrant company: Ogilvy - IndiaIdea creation: Ogilvy MumbaiMarket: AsiaSector: Pharma & healthcareMedia channels: Print - general, Unspecified, Social media, Online videoBudget: 500k - 1 million

Executive summary

With the first wave of the COVID-19 pandemic subsiding in India, and the advent of the unlocking phases (from June to September), handwashing as a habit and ritual had taken a back seat. And with the Indian festive period (Dussehra and Diwali) on the horizon, we were staring at increased risk of infections...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands