Campaign details
Brand: SavlonBrand owner: ITCEntrant company: Ogilvy - IndiaIdea creation: Ogilvy MumbaiMarket: AsiaSector: Pharma & healthcareMedia channels: Print - general, Unspecified, Social media, Online videoBudget: 500k - 1 million
Executive summary
With the first wave of the COVID-19 pandemic subsiding in India, and the advent of the unlocking phases (from June to September), handwashing as a habit and ritual had taken a back seat. And with the Indian festive period (Dussehra and Diwali) on the horizon, we were staring at increased risk of infections...