Saving is the new spending
Agency Three Drunk MonkeysAdvertiser UBankAuthor Fabio BurestiTotal Campaign Expenditure $5 - 10 million
Ubank was a new direct banking-service needing to establish itself in post GFC Australia.
Faced with a seemingly insurmountable task – taking on the savings giant ING Direct, UBank and Three Drunk Monkeys created a big-brand campaign that enabled the virtually unknown banking-service to claim thought leadership of a new savings trend in Australia. The campaign propelled UBank from one of the smallest to the 12thlargest deposit service in Australia –...