Saving is the new spending

UBank, a new direct banking-service, needed to establish itself in Australia at a time when banks around the world had just suffered severely from the global financial crisis.

Saving is the new spending

Agency Three Drunk MonkeysAdvertiser UBankAuthor Fabio BurestiTotal Campaign Expenditure $5 - 10 million


Ubank was a new direct banking-service needing to establish itself in post GFC Australia.

Faced with a seemingly insurmountable task – taking on the savings giant ING Direct, UBank and Three Drunk Monkeys created a big-brand campaign that enabled the virtually unknown banking-service to claim thought leadership of a new savings trend in Australia. The campaign propelled UBank from one of the smallest to the 12thlargest deposit service in Australia –...

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