Save the Children

This case study discusses a press campaign for UK charity Save the Children, which won a bronze at the 2009 DMA Awards.

Save the Children

Save the Children


Joe Barrell, Rebecca Walton, Mark Whatham, Rachel Palmer, Jeremie Bodin, Susan Davidson, Marian Rose, Solitaire Morton.Other contributors: Carat – Media agency, Incentivated – Mobile technology provider, Pell & Bales – Telemarketing bureau, GoGen – Telemarketing bureau.


Following the escalation of the Gaza crisis, we used high impact advertising to pressure the Government to push for a ceasefire. 12 inserts resulted in 183,000 text responses. Over 10 weeks we spoke to over 90,000 people, converting 9.3% with an average annual gift of £83 and ROI...

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