Save The Children UK: Optimising today's media investment for healthier long-term donations

Save the Children (SCUK), a UK charity, leveraged Media Mix Modelling and Marketing Mix Optimisation to raise as much as possible with the available budget from one-off donations, regular givers and emergency donations made by the general public.

Campaign details

Brand: Save the Children Brand owner: Save the Children Entrant company: EkimetricsMarket: United Kingdom Sector: Charities & voluntary organisations Media channels: Video on demand, Print - general, Radio & audio, Television - direct response, Online display, Email marketing, Social media, Cinema, Outdoor, Out-of-home, Public relations, Online video, Search marketingBudget: 5 - 10 million
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