Save the Children: Heaven vs Hell

Each year Save the Children raises money to keep poor Romanian children in school, by auctioning Christmas trees created by famous designers; and each year it gets harder to convince celebrity designers to participate.

Save the Children: Heaven vs Hell

Proximity Bucharest


Category: Not-For-ProfitCountry where program ran: RomaniaDate program started/ended: 9th March 2007

Product Description: The Festival of Trees is a charity event organized every winter by Save The Children. The core of the event is an auction of artistic Christmas trees created by famous designers. Through this auction, Save The Children raises money to provide education for the working children of Romania.

Advertiser/Client Name: Save the Children RomaniaMedia Channels: DirectMail


Marketplace Challenge:

Many Romanian children skip school, being forced to work...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands