Save the Children: Heaven vs Hell

Each year Save the Children raises money to keep poor Romanian children in school, by auctioning Christmas trees created by famous designers; and each year it gets harder to convince celebrity designers to participate.

Save the Children: Heaven vs Hell

Proximity Bucharest

ENTRY INFORMATION

Category: Not-For-ProfitCountry where program ran: RomaniaDate program started/ended: 9th March 2007

Product Description: The Festival of Trees is a charity event organized every winter by Save The Children. The core of the event is an auction of artistic Christmas trees created by famous designers. Through this auction, Save The Children raises money to provide education for the working children of Romania.

Advertiser/Client Name: Save the Children RomaniaMedia Channels: DirectMail

STRATEGY

Marketplace Challenge:

Many Romanian children skip school, being forced to work...

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