Save the Children - researching the role of education

Henrik Hall, Marie Florence Madom and Luisa Mercedes Ravelo

Market researchers could have an equally important role as nurses, engineers journalists and teachers in contributing to solving global issues such as poverty, malnutrition and underdevelopment.

Save the Children – researching the role of education

Henrik HallJUV, Sweden

Marie Florence MadomCible, Cameroon

Luisa Mercedes RaveloRequest Investigacion de Mercado, C.A., Venezuela

INTRODUCTION

Could Market Research be Used to Improve the World?

Nurses, engineers, journalists, teachers, medical doctors... the list of professions who are able to contribute to a good cause just by doing what they do best, could be even longer, but what about market researchers? Could our skills be useful in reducing poverty and under-development? What could we do about malnutrition, health problems and ignorance? Is our industry only preoccupied with making money,...

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