Save A Lot: Reinvigorating a value brand by becoming your favorite neighbor

Scott MacLeod

Value grocery store chain Save A Lot grew sales in the US with a tightly targeted digital, programmatic, social and influencer programme that reinforced the brand's community credentials.
h3>Campaign details

Brand: Save-A-LotBrand owner: Onex CorporationEntrant company: The Via Agency - USAIdea creation: The Via Agency PortlandMarket: North AmericaSector: RetailMedia channels:Mobile & apps, Online video, Social media, Word of mouth, influencers,...

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