Saudi Telecom Company: Welcome to STC

Telco brand stc used a creative multi-channel execution to communicate developments as it relaunched across KSA, Kuwait and Bahrain.

Campaign details

Brand: Saudi Telecom CompanyBrand owner: Saudi Telecom CompanyLead agencies: Wunderman Thompson Riyadh, Interbrand MadridContributing agency: UM RiyadhMarket: Bahrain, Kuwait, Saudi ArabiaIndustries: Telephone & internet servicesMedia channels: Content marketing, Mobile & appsBudget: 500k - 1 million

Executive summary

stc, telco leader and one of the Middle East's most valuable brands, was moving at pace with the cultural evolution. The economic and social transformation was the driving force behind stc's new business strategy: DARE (digitalise, accelerate, reinvent and expand).

The brief was to communicate the...

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