Saturn Corporation: Why Didn't Anyone Think Of This Before? campaign

On November 1, 1998, the Saturn Corporation, a subsidiary of General Motors (GM), became the first car company to offer a three-door coupe when it introduced an updated model of its SC coupe.

Saturn Corporation: Why Didn't Anyone Think Of This Before? campaign

Rebecca Stanfel

OVERVIEW

On November 1, 1998, the Saturn Corporation, a subsidiary of General Motors (GM), became the first car company to offer a three-door coupe when it introduced...

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