Saturn Corporation: The Saturn Philosophy campaign

In 1985 General Motors (GM) established the Saturn Corporation, granting it $3.5 billion and creating perhaps the company's last chance at competing with the overwhelmingly successful quality Japanese compacts.

Saturn Corporation: The Saturn Philosophy campaign

Chris John Amorosino

Overview

In 1985 General Motors (GM) established the Saturn Corporation, granting it $3.5 billion and creating perhaps the company's last chance at competing with the overwhelmingly...