Saturn Corporation: Saturn Relaunch campaign

Ed Dinger

After establishing a clear identity as a customer-friendly carmaker in the 1980s, Saturn Corporation, a subsidiary of General Motors Corporation (GM), lost its way in the late 1990s.

Saturn Corporation: Saturn Relaunch campaign

Ed Dinger

OVERVIEW

After establishing a clear identity as a customer-friendly carmaker in the 1980s, Saturn Corporation, a subsidiary of General Motors Corporation (GM), lost its way in the late 1990s. To regain...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today